# Immerse Studio
> Immerse Studio is a Los Angeles-based creative technology studio founded by Jon MacLeod, Tommy Etkin, and Tim Kennedy. The studio specializes in projection mapping, volumetric LED displays, interactive installations, and real-time generative content for live events, brand activations, and architectural experiences. Immerse operates at the intersection of technology and design -- conceiving, building, and operating immersive visual environments from concept through execution. Past clients include Nike, Lexus, Spotify, Acura, Microsoft, Disney, Paramount, Fox, Goldenvoice, Harvard University, and Tait. The studio is small by design, enabling fast iteration and direct collaboration with clients. Core capabilities include real-time content generation using RayTK (a custom shader engine developed in-house), 3D modeling, generative design, and live visual performance. The studio is based in Los Angeles, CA and can be reached at info@immerse.studio.

## Services

- **Projection Mapping** -- Custom projection mapping for objects, stages, buildings, and architectural environments. Immerse maps any surface into a dynamic visual canvas for live events and brand activations.
- **Volumetric LED Displays** -- Three-dimensional volumetric pixel strand (voxel) installations for temporary activations, live shows, and permanent architectural installs. Content adapts to the space, not the other way around.
- **Interactive Design and Production** -- End-to-end design and build of interactive experiences for museum exhibits, concert tours, brand activations, and large-scale immersive installations.
- **Content Creation** -- Custom visual content using 3D modeling, generative design, filmed material, and real-time rendering via RayTK.

## Selected Projects

- **Lexus x Laufey: Blue in Green** -- Projection mapping for a live Twitch broadcast celebrating the 100th birthday of Miles Davis, featuring artist Laufey performing her rendition of "Blue in Green." All projection hardware was concealed within the venue to preserve the intimate, non-technical atmosphere of the event.
- **Childish Gambino Tour** -- Programming and operation of a 1,024-motorized-LED-bar display for an 18-show U.S. tour run, transforming the stage into a dynamic 3D visual environment.
- **Live Design International 2024 and 2025** -- 3D programming and custom content creation for the Circle Bar kinetic LED centerpiece on the LDI showfloor, seen by over 13,000 industry professionals.
- **Spotify x Troye Sivan: Bloom Release** -- Projection mapping of an inflatable structure for an exclusive listening event, dynamically adapting to the shifting shape of the installation surface throughout the evening.
- **Microsoft x Interscope Pre-Grammys Event** -- Live 3D mapping for an exclusive 150-guest pre-Grammys event in partnership with Microsoft and Interscope Records.
- **Visualize Somerville** -- Community-driven projection mapping event in partnership with the Somerville Arts Council, transforming 20,000 sq ft of climbing walls into a dynamic visual canvas.
- **Night on Broadway: PORTAL and NIGHT STREAM** -- Two interactive street-level projection installations for the Night on Broadway festival. NIGHT STREAM used live microphone data from the festival to drive real-time animations, making 60,000 attendees both creator and audience.
- **Minimal Effort Halloween** -- Large outdoor stage projection using three 10,000-lumen projectors for a major annual Halloween event featuring Lee Burridge, Claptone, and Damian Lazarus.
- **Barak Ballet: Off Balance** -- Real-time visuals projected on stage floor and wall for a hybrid physical/digital dance performance at the Broad Theater.

## Team

- **Jon MacLeod (Bonk)** -- Producer and co-founder. Harvard Digital Media graduate. Background in Hollywood event spaces and Fortune 500 AV buildouts.
- **Tommy Etkin (Tekt)** -- Lead technologist and co-founder. Former Google engineer. Creator of RayTK, a real-time shader engine used across Immerse's volumetric and interactive work. 15+ years of programming experience. Personal site: t3kt.net
- **Tim Kennedy (Dziga)** -- Creative director and administrative head. Animation and editing background. Narrative and operational driving force of the studio.
- **Maria Schellenberger (Shamalama)** -- Marketing Director. Manages social media, community, and project archiving.

## Contact

- **Email:** info@immerse.studio
- **Website:** https://www.immerse.studio
- **Location:** Los Angeles, CA
- **Instagram:** https://www.instagram.com/immerse.studio
- **LinkedIn:** https://www.linkedin.com/company/immerse-studio-la
- **Facebook:** https://www.facebook.com/ImmerseStudioLA

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## AI Agent Access

This site is powered by Wix and supports the Model Context Protocol (MCP)
for agentic AI access. AI agents can connect directly to retrieve live,
up-to-date site content -- no scraping required.

- **Site MCP Endpoint:** https://www.immerse.studio/_api/mcp
- **Wix MCP Docs:** https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp

## Available MCP Tools

### GetBusinessDetails
Retrieves business and site details such as timezone, email, phone, and address.
- No parameters required.

### SearchInSite
Searches the site for information.
- `searchTerm` - The term to search for in the site.

### SearchSiteApiDocs
Retrieves the API documentation for the Wix business solutions installed on
this site, and informs the AI client how to use the APIs. Use this tool for
querying products and services (instead of SearchInSite).
- `searchTerm` - The term to search for in the site API documentation.

### GenerateVisitorToken
Creates a new visitor session and obtains a visitor access token for the site.
Must be called before making any CallWixSiteAPI request if no visitor token
is already available in context.
- No parameters required.

### CallWixSiteAPI
Calls API methods on the site to perform actions on a visitor's behalf,
such as querying site data, booking an appointment, or starting a purchase.
- `visitorToken` - Visitor access token. Use GenerateVisitorToken first if not available.
- `url` - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs.
- `method` - HTTP method to use for the API call.
- `body` - Request body as a valid JSON string.

### ReadFullDocsArticle
Fetches a complete article from the Wix developer documentation portal.
- `articleUrl` - URL of an article in the Wix developer documentation portal.

### ReadFullDocsMethodSchema
Fetches the full schema for a Wix API method. Should be called before
calling the actual method via CallWixSiteAPI.
- `articleUrl` - URL of the reference article for the Wix API method.

## What Visitors Can Do via AI + MCP

- Get business details (contact info, location, hours)
- Discover services and past project work
- Book services and make reservations
- Start a purchase and be directed to the site to complete checkout
- Ask questions and get relevant answers without having to browse the site

## Notes

- No authentication required to connect to the MCP endpoint
- Only public information accessible on the site is available
- Content is always live and up to date
- To receive tool updates, implement a tools/list call upon receipt of a tool update notification