Jazz, Projection Mapping, and Hiding Technology in Plain Sight - The Laufey Livestream on Twitch
- May 8
- 2 min read
Lexus x Laufey on Twitch
Some projects are loud and flashy.
This one whispered.
Recently, Immerse Studio joined the team behind the Lexus x Laufey Twitch event - a live performance experience celebrating the legacy of Miles Davis on what would have been his 100th birthday.
Hosted as an intimate live performance experience, the event blended storytelling and visual design to debut the release of Laufey’s rendition of “Blue in Green,” originally associated with Davis’ landmark jazz catalog. The broadcast invited audiences on Twitch into a refined physical environment designed to feel elegant, immersive, and emotionally resonant rather than overtly technological.
For us, that subtlety became one of the biggest technical challenges of the project.
Unlike large-scale projection environments where equipment can openly occupy the room, this event demanded a softer touch. The venue was intentionally intimate, which meant projector placement had to remain almost entirely invisible to guests and cameras alike. Instead of positioning projectors in front of the curtains or within the audience space, our team concealed them behind the drapery surrounding the room.
Simple idea, but complicated execution.
Working within such a tight environment meant every inch mattered. We had to carefully engineer the shortest projection range possible while maintaining image quality and avoiding spill into the performance area. Throw distance, projection angles, curtain spacing, sightlines, and guest movement all had to be accounted for so the visuals could quietly exist inside the room without interrupting the experience itself.
It felt a bit like stage magic - hiding an enormous amount of technical infrastructure inside a room that was supposed to feel effortless.
And that’s often where immersive design becomes most interesting. When done right, the audience doesn’t necessarily notice the projectors, the calculations, or the complexity behind the scenes. They simply feel the environment. They feel the mood shift as visuals and music begin moving together. The technology dissolves into atmosphere. It was a reminder that immersive experiences don’t always need massive spectacle to leave an impact. Sometimes intimacy creates the strongest connection of all.
At Immerse Studio, these are the kinds of projects we love most — experiences where technology supports emotion, where visuals become part of the architecture of a moment, and where the best compliment is when people forget the tech was ever there in the first place.
Want to see her whole performance? Watch it on Twitch here!